Content included this time: Why Are You Apologizing?

I opened up an email yesterday from a salesperson trying to reach me and he began with, “I apologize if I’m bothering you…”

My first thought was, why are you apologizing for doing your job?

And, why apologize if you think you can help me in some way?

There’s a time to apologize, of course.

Yet, there’s no need to apologize for speaking up, for asserting yourself, for setting boundaries, for making a request, or for offering your opinion on a matter.

Apologizing when there is no reason to do so isn’t humility. It’s timidity.

So…

Speak up.

Make your offer.

Share your idea.

Make your request.

Do it all with confidence and without an apology.

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