Alan Allard — The Last Stop When Nothing Else Works
Turn your greatest professional and personal challenges into unprecedented growth and opportunity.
Discretely. Rapidly. Permanently.
I don’t offer generic coaching or therapy. I create bespoke breakthroughs for elite achievers when everything is on the line – marriage, reputation, business, or legacy.
When your usual tools stop working, when the pressure is no longer theoretical, and when the stakes are personal – this is where the real work begins.
The Short Story
My career began in ministry, then in sales. But my true calling was always the same: helping people change what they believed couldn’t be changed.
That calling took me into psychotherapy, where for twelve years I worked with individuals and families facing their most painful and defining moments.
Over time, I realized I wasn’t treating “patients.” I was guiding high performers, executives, and families through crisis into transformation. I learned to rapidly identify what’s really driving the breakdown – especially the hidden internal obstacles that elite performers often don’t see because they’ve outperformed them for years.
Today, I work exclusively with a small number of private clients each year. My approach is bespoke and real-time, designed around the exact psychological architecture of the person in front of me.
And it is anchored in what I call Invincible Self-Worth™ – a foundation that makes results durable rather than temporary.
My Unique Work
My work has been featured in The New York Times, U.S. News & World Report (where I was recognized as a workplace happiness expert), People Magazine, California Executive, and other media outlets.
On a lighter note, I was once the psychology expert on the mental game of poker for World Poker Magazine (the official poker magazine) and wrote a monthly column on performance psychology.
I’ve facilitated workshops and coached leaders at organizations including:
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The Centers for Disease Control and Prevention (CDC)
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American Cyanamid
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Boeing
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Lockheed Martin
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The FBI and the U.S. Marshals Service
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United Way
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Kraft
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Motorola
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Marriott
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and many more
But what matters most is this:
Invincible Self-Worth™ is the ultimate advantage.
If you want to be invincible to life’s uncertainty and challenges, it begins with your estimate of yourself – how you see yourself and how you value yourself.
Not your achievements.
Not your intellect.
Not your talent.
Not your discipline.
Not your force of will.
Those matter. But they are not the foundation.
The foundation is who you believe you are when outcomes are uncertain, and performance is no longer enough.
That’s what my work builds – permanently.
The Personal Note
I grew up in a military family, living abroad in Italy before returning to the United States.
I met my wife in high school and married her three years later. Decades later, we still laugh together, still love building a life together, and feel deeply grateful for the family we’ve created.
We have two daughters, two sons-in-law, and five grandchildren – four granddaughters and one grandson (ages 7–11) – who call us “Mimi and Pops.”
For me, success speaks to all of life – not just parts of it.
If You’re Here
If you’re facing complex professional or personal pressure – or you’re ready to engineer your next inflection point – I enable you to create permanent breakthroughs.
Discretely. Rapidly. Permanently.
Contact me when you’re ready.


